Full Product Redesign

FindPickleBall

Helping players discover courts, check into games, and connect with their local community.

Role

Lead UI Designer

Platform

Mobile App (iOS)

Type

Redesign

Tools

Figma

Role

Lead UI Designer

Platform

Mobile App (iOS)

Type

Redesign

Tools

Figma

Project Overview

While the app had a strong core idea, its original UI was assembled from bare-bones wireframes. Users struggled with cluttered interfaces and outdated visuals. The goal was to modernize the app and create a clean, intuitive experience for casual and new players.

The Problem

Visual Clutter

Poor hierarchy made it hard to scan info.

Unclear Navigation

Inconsistent actions reduced user trust.

Difficult Discovery

Finding courts and players was unintuitive.

The Goal

Modernize Visuals

Meet current mobile UI standards.

Simplify Navigation

Reduce cognitive load for new users.

Quick Actions

Streamline check-ins and game creation.

My Process

Audit

Identified clutter & usability issues.

Structure

Prioritized common user actions.

Systemization

Applied modern UI principles.

Iteration

Refined via design critiques.

Audit

Identified clutter & usability issues.

Structure

Prioritized common user actions.

Systemization

Applied modern UI principles.

Iteration

Refined via design critiques.

Key Redesign Areas

Focused on clarity, speed, and connection.

Quick Actions

Immediate access to check-ins, open games, and game creation from the home screen.

Court Discovery

Map clarity with “Open Now” status, schedules, and gym availability surfaced directly.

Social Navigation

Clear separation of Feeds, Friends, and Messages to improve discoverability.

Map Experience

From cluttered satellite lists to clear, actionable vector maps.
BEFORE
AFTER

Social Tab

Transforming static text updates into a vibrant, visual feed.

BEFORE
AFTER

Visual Identity

Deep Teal

#00897B

Evoking reliability and energy.

Energetic Orange

#F97316

For actionable highlights.

Typography

San Francisco

Native iOS familiarity for zero learning curve.

Expanded Features

Strengthening the social layer.

Player Exploration

Discover players nearby or at the same gym.

Social Messaging

Coordinate games with direct chats.

Outcome & Reflection

This redesign transformed FindPickleBall from a cluttered, early-stage product into a polished, modern social sports app. Internal reviews showed strong positive feedback on clarity and visual trust.

Next Steps

Conduct usability testing with new users.

Measure post-launch task completion rates.

Refine micro-interactions.

jrocca.com