About — J. Rocca

Designed  for  humanity.

I design digital products that are visually sharp and functionally seamless — grounded in how people actually think, decide, and behave.

J. Rocca portrait

01

My journey

My path into design wasn't linear. It started with a degree in Anthropology: the study of how people behave, communicate, and make decisions. That foundation became the core of how I design. I don't just build interfaces; I study how people move through them, and I design for the decision they're trying to make.

Over the past two years I've worked across mobile apps, web platforms, brand systems, and print. I took ownership of the full design direction on a three-sided marketplace app, validated through usability testing. I rebuilt and repositioned a decade-old agency from a legacy template into a credible digital presence. And I launched the complete digital front door for a new Philadelphia restaurant — brand, website, print menus, and reservations — that became its second-largest booking source within weeks.

I care about the research and the results as much as the pixels.

02

Selected results.

1,604
Il Gusto Tavola

Visitors in five weeks, 82 tracked reservations, and the #1 organic Google result for branded search — above Yelp and OpenTable.

-60%
Collective Minds

Consolidated a 10+ link navigation into 5 destinations and cut homepage copy ~60%, rebuilding the site around a single conversion path.

92/100
Secure2Go

Designed 58+ prototype-linked screens and a tokenized design system, validated at a 92/100 usability score.

+127%
Adoro Bistro

Drove a 127% month-over-month increase in reservations through conversion-focused web design.

03 — Core stack

The tools I reach for.

04

Experience.

Contract UI/UX Designer
Collective Minds Inc
May 2025 — Present
UI/UX Designer
Latinx LIFE (Nonprofit)
Aug 2025 — Present
UI/UX Designer
Secure2Go (Contract)
Jun 2025 — Aug 2025
Freelance Web & Brand Designer
Il Gusto Tavola & Adoro Bistro
Sep 2024 — Present
UI/UX Design Intern
Nupixl
Jun 2024 — Oct 2024

05

Education.

B.A. Graphic Design — UI/UX & Web Design Concentration
Southern New Hampshire University
GPA 3.97
B.A. Anthropology
Temple University

Let's build something
that works.

© 2025 J. Rocca

Philadelphia